HawkEye® Electronics provide technically advanced, yet economical, solutions for your boating and fishing lifestyle. The HawkEye® sonar  products range from digital depth sounders, to fish finders, and integrated OEM solutions.   The patented fish scales and temperature meters go where no other product line has dared venture.  These reliable, easy-to-use, world-class products are backed with award-winning warranties and technical support, setting the standard for excellence in the boating and fishing industries.

NorChill™ Soft Coolers represent the finest in soft sided cooler design and construction. The Dual Temp Insulation System™ will keep your food or drinks, hot or cold for hours, while the leak-proof liner will ensure a full day of enjoyment. They also double as a travel case for electronics, a gear bag for your outdoor equipment, or a suitcase for your travel adventures. Pack them with heat or ice for camping,  hiking, boating, fishing, tailgating, hunting, concerts, motorsports events, etc. 

The iClear™ Sunglass Cleaning System is the worlds first convenient cleaning cloth dispenser specifically designed for boating, fishing, and all your outdoor activities.  With its ergonomic design and integrated suction cups, the water and uv resistant pop-up dispenser is easily affixed to any flat surface. The anti-static cleaning wipes clean your glasses without leaving any dust or debris behind.  They are so soft they are even suitable for cleaning the screens of marine electronics, GPS', digital cameras, laptops, or flat panel TVs'.