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Our Passion


To provide outdoor enthusiasts with quality products, with unsurpassed service, through customer focused innovation.


Whether it's radically changing the way you enjoy your favorite pastime with our game changing new technologies, or reinventing our current product line, we relentlessly pursue innovation in all aspects of our business. At NorCross, Customer Focused Innovation is not just some fancy corporate slogan, it's the foundation of every product and service that we offer.

We consistently stay one step ahead of our competition, not by copying what they do, but by continually knocking ourselves off. NorCross is not just some sourcing company who slaps their name on the next product that comes down the pipe. We design, engineer, manufacture, and distribute every product that bears or brand names. Rest assured, when you get a product from NorCross, it's built to last. We guarantee it by giving you a 2 year warranty on everything we sell.



Each year we support dozens of charity events that promote an active outdoor lifestyle, with an appreciation for our environment.


Michael Shields Memorial Inshore Open

The Stuart Sailfish Club

MBKFA 5 Rivers Fall Kayak Fishing Tournament


MINK Bass Tournament

North East Mississippi Bass Club

Uncle Gus Marine Annual Tournament

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When we are not pursuing our mission of supplying you with best fishing and boating products, you can bet were on a boat with friends and family...


Why Go Boating

Beginners' Guide to Boats

Top Reasons to Boat

Family Boating Activities

Free Boating DVD

The Best Boating Destinations

Safety on the Water

How to Buy a Boat



Fishing not only sparks our innovation, it also reminds us to keep striving for perfection, so that you can enjoy your break from reality...


Rediscover Fishing Today

How To Fish


Fish Conservation

Fishing Forum

Preparing Your Catch

Places to Fish

Fishing With Your Family 


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